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POP! Stand out in Any Crowd Book Review
A person or a business can do everything right and still struggle to move to the next level simply because it doesn’t stand out from the crowd. Sam Horn opens with a great example of this from American...
View ArticlePitches: Lessons in What Not to Do
Mission statements, vision statements and goals: Where is it written they have to use fancy words and be a mile long? If they aren’t memorable, how can you expect your employees to implement them and...
View ArticleMove Visitors Past the Home Page without Leaving
How often does this scenario happen to you? When you land on a Web site, it doesn’t instantly answer the most important question: What is the Web site about? The second question depends on the site....
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Links: 2008-04-11
Create a Rock-Solid Tagline That Truly Works: Want the next “Just do it?” Try these tips. 3 Ways to Appeal to Readers and Skimmers: I think many places go overboard on bolding including this article,...
View ArticlePOP! Stand out in Any Crowd Book Review
A person or a business can do everything right and still struggle to move to the next level simply because it doesn’t stand out from the crowd. Sam Horn opens with a great example of this from American...
View ArticlePitches: Lessons in What Not to Do
Mission statements, vision statements and goals: Where is it written they have to use fancy words and be a mile long? If they aren’t memorable, how can you expect your employees to implement them and...
View ArticleMove Visitors Past the Home Page without Leaving
How often does this scenario happen to you? When you land on a Web site, it doesn’t instantly answer the most important question: What is the Web site about? The second question depends on the site....
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